Briefing : Pholco-MEREPRINE is an effective medicine indicated in dry cough treatment that helps to sleep at night. YELLOW PILL’s mission : relaunch an old product (Pholco-MEREPRINE) in a very competitive market (cough & cold) through a unique positioning statement & differentiating creative concept. Insight : the night is meant to sleep, not to cough.
This 10’ film is aimed to present Pholco-MEREPRINE on pharmacy sreens and is used as pre-roll advertising on selected websites.
YELLOW PILL created the content and designed www.pholco-mereprine.be according to the original creative concept and respecting the guidelines from the Federal Medicine Agency. www.pholco-mereprine.be provides product information, tips and a test to differentiate dry/wet cough. The website is fully responsive.
YELLOW PILL developed the layout & content of the e-detailing, whose objective is to present the MEREPRINE range to pharmacists.
Display & Blow up
YELLOW PILL developed the layout & content of the Pholco-MEREPRINE display, containing information for the consumer on the recto & information for the pharmacist on the other side.
A consumer leaflet is available on the display.
The blow up and the display are distributed to pharmacies to create point of sales brand awareness.
YELLOW PILL developed the layout & content of the Pholco-MEREPRINE consumer leaflets containing product information and tips for the patient.
All the content was submitted and approved by the Medicine Federal Agency (FAGG/AFMPS).
YELLOW PILL created a bannering campaign for pharmacists, combined with attractive sales promotion and possibility to order online. Different sizes of banners were developed.
YELLOW PILL developed this e-mailing campaign in collaboration with Pharmaplanet. It has been sent to 9372 pharmacists and obtained more than 40% open rate.
What our clients say
Sales and Marketing Manager Vemedia Consumer Health
I would recommend YELLOW PILL to any healthcare company for 3 main reasons :
The knowledge of the healthcare sector and consumer
The creativity of the team
The project management & follow-up with a good knowledge of regulations