Pholco-MEREPRINE®

2015

Pholco-Méréprine Advertising

Advertising

  • PatientPatient
  • PrintPrint
Briefing : Pholco-MEREPRINE is an effective medicine indicated in dry cough treatment that helps to sleep at night.
YELLOW PILL’s mission : relaunch an old product (Pholco-MEREPRINE) in a very competitive market (cough & cold) through a unique positioning statement & differentiating creative concept.
Insight : the night is meant to sleep, not to cough.

Also available in french

Film

  • PharmacistPharmacist
  • Pre-rollPre-roll
This 10’ film is aimed to present Pholco-MEREPRINE on pharmacy sreens and is used as pre-roll advertising on selected websites.
Pholco-Méréprine Website

Website

  • PatientPatient
  • WebsiteWebsite
YELLOW PILL created the content and designed www.pholco-mereprine.be according to the original creative concept and respecting the guidelines from the Federal Medicine Agency.
www.pholco-mereprine.be provides product information, tips and a test to differentiate dry/wet cough. The website is fully responsive.
e-detailing

E-detailing

  • PharmacistPharmacist
  • DigitalDigital
YELLOW PILL developed the layout & content of the e-detailing, whose objective is to present the MEREPRINE range to pharmacists.
Pholco-Méréprine

Display & Blow up

  • PatientPatient
  • POSPOS
YELLOW PILL developed the layout & content of the Pholco-MEREPRINE display, containing information for the consumer on the recto & information for the pharmacist on the other side.
A consumer leaflet is available on the display.

The blow up and the display are distributed to pharmacies to create point of sales brand awareness.

Pholco-Méréprine Leaflet

Consumer leaflet

  • PatientPatient
  • PrintPrint
YELLOW PILL developed the layout & content of the Pholco-MEREPRINE consumer leaflets containing product information and tips for the patient.
All the content was submitted and approved by the Medicine Federal Agency (FAGG/AFMPS).
Bannering

Bannering campaign

  • PharmacistPharmacist
  • BannerBanner
YELLOW PILL created a bannering campaign for pharmacists, combined with attractive sales promotion and possibility to order online. Different sizes of banners were developed.
e-mailing

E-mailing

  • PharmacistPharmacist
  • E-mailingE-mailing
YELLOW PILL developed this e-mailing campaign in collaboration with Pharmaplanet. It has been sent to 9372 pharmacists and obtained more than 40% open rate.
What our clients say
We Work For
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Cardiatis

Contact us

Location

Rue Emile Francqui 6/3
1435 Mont-Saint-Guibert

Phone

+32 (0)478 210 803

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