Briefing : R Calm is a free prescription medicine indicated in the treatment & prevention of nausea, vomiting and motion sickness. YELLOW PILL’s mission : relaunch R Calm and extend indications to nausea/vomiting treatment & prevention. YELLOW PILL created and produced 3 x 10’ film (TV) with focus on each indication.
YELLOW PILL created the content and designed www.rcalm.be according to the original creative concept and respecting the guidelines from the Federal Medicine Agency.
www.rcalm.be provides product information and tips to patients. The website is fully responsive.
YELLOW PILL developed the layout & content of all R Calm point of sales material : counter display, blow-up, pop-up, cubes & counter sticker. Those tools are distributed to pharmacies to create point of sales brand awareness.
YELLOW PILL developed the layout & content of the e-detailing, whose objective is to present R Calm to pharmacists and GP’s.
YELLOW PILL developed the layout & content of the R Calm leave behinds for pharmacists and GP’s.
What our clients say
Sales and Marketing Manager Vemedia Consumer Health
I would recommend YELLOW PILL to any healthcare company for 3 main reasons :
The knowledge of the healthcare sector and consumer
The creativity of the team
The project management & follow-up with a good knowledge of regulations