Atrial fibrillation: awareness campaign
Atrial fibrillation is the most common form of heart rhythm disorder and is responsible for 1 in 5 strokes. So the consequences can be very severe. What’s worse, atrial fibrillation is often asymptomatic. An estimated 30,000 people in Belgium alone are undiagnosed.
Atrial Fibrillation: disease awareness campaign 
Our mission
To raise public awareness for the screening of atrial defibrillation and encourage them to consult their doctor and talk about it with their loved ones.
Targets
People over 65,
Their families,
Healthcare professionals
The insight
From the age of 65, prenez le bon rythme (“get into the rhythm”) of having your heart tested regularly.
The campaign
1 video for general distribution via social media & with a call to action adapted to the target group
Video aimed at 65+
Video aimed at family
The Making of
Website where users can calculate their stroke risk
Visit: www.lebonrythme.be
Kijk ook op: www.hetjuisteritme.be
Posters and leaflets for waiting rooms
The results
Campaign declined for the Luxembourg and the Czech Republic
