R Calm®
R Calm® is an OTC medicine indicated in the treatment and prevention of nausea, vomiting and motion sickness.
Our mission
To promote R Calm® as an effective treatment for nausea and vomiting.
Target groups
Women between 30 and 50,
Pharmacists and GPs
The insight
R Calm® prevents and provides rapid relief from nausea, vomiting and motion sickness.
The campaign
3 TV ads for general distribution
POS material for pharmacies
E-detailing and leave-behind brochures